Not so long ago the company has provided the best-in-class car retail experience. Nowadays a shared understanding on customer expectations and the feeling of freshness was missing from the dealership Mercedes Benz Salzufer. Driven by customer experience, the dealership's wanted to shift direction and reach for being the benchmark again.
The service design project was kicked off by an understand workshop followed by various ethnographic research methodologies. It was important to understand the actual state from both the customer and the business perspective. After an all round synthesis, the problems were identified. Together with the employees of Mercedes Benz Salzufer, we've identified new ways of branding a retail experience that helps the retail store to become the benchmark again.
LEGO® SERIOUS PLAY® Facilitation
Executive seminar on digital disruption
Exploring how digital is impacting the business world, by enabling new business models & strategies, but also changing enterprises from within, in terms of structure and culture. Working through methods and approaches that all businesses, startup like corporates, can adopt to successfully seize the opportunities offered by this changing business paradigm.
Innovation process building
Design Thinking Bootcamp
Jam Berlin is a non-profit group of 5 young professionals who share the passion for design and community. Having a deep interest for design thinking, in 2014 it was a great pleasure to take over the responsibility for organising the Service Jam, Government Jam and Sustainability Jam in Berlin.
A jam is where once a year, designers, students, academics, business people, and customers will at locations all over the globe. In a spirit of experimentation, innovation, co-operation and friendly competition, locally participating teams will have less than 48 hours to develop and prototype completely new services inspired by a shared theme.